Welcome to the future.

Fashion Trend Forecasts

Hungry for the future? Us too.

At What Next, we value results. Our fashion trend forecasts deliver custom-fit research, insight and analysis, and clearly defined action points and learnings. We identify the key drivers – a year in advance of production – that will shape your creative and commercial operations in design, manufacturing, buying and marketing. Fashion trend forecasts are defined with specific reference to womenswear, menswear, accessories and lifestyle, with detailed recommendations on color, silhouette, styling and graphics.