Fashion Trend Forecasting is the science of gut reaction. It’s directly linked to that visceral response you feel when you see something fantastic. It’s hard-wired, emotional, non-linear, and if fine-tuned, a highly perceptive forecasting faculty. World-renowned trend forecaster (and one of my mentors!), Lidewij Edelkoort, describes this intuitive capacity as something that can be trained, as an athlete trains her/his body to perform optimally. Of course the questions follows, how do you train your intuition?
In my experience, intuition involves a great deal of listening – an artform lost on most. Listening to your body – to your gut – is probably one of the most important and most challenging types of listening you’ll ever have to do. Your body is a fantastic instrument. It’s a shame we learn so little about its capabilities in school. Yes, we learn about our brains, and the in-house variety of bones and muscles, but what about emotions? What about feelings? What about the heart? The Institute for Heart Math, for instance, has demonstrated that, “The heart’s brain is an intricate network of several types of neurons, neurotransmitters, proteins and support cells similar to those found in the brain proper.” A smart heart, if you will. Who knew?
The heart’s intelligence is just the beginning. Learning to harness and understand this intelligence is the first step towards becoming a trend forecaster.