Welcome to the future.

Fashion & Lifestyle Trend Forecasts | About What Next

Smart. Savvy. A little wild.

The What Next team is comprised of award-winning consultants, designers, mad scientists, social hackers, writers, and dreamers. We’re the crack-heads of intuition, and the Alan Greenspans of raw market analysis. Together, we experiment, explore and collaborate to decipher future messages and deliver one-of-a-kind ideas and innovation-driven solutions.

Our mission? To provide you with in-depth trend translation, shrewd brand strategy and optimization, and the creative know-how needed to thrive in today’s fast fashion, information-abundant, global economy.


Founded in 2011, What Next is located in the heart of Silicon Valley. We travel regularly to the East Coast, Europe, Asia and the Americas to present trend forecasts at tradeshows, to mine new cultural insights, and to track emerging retail and design markets.

Our philosophy

To work our way towards a shared language once again, we must first learn how to discover patterns which are deep, and capable of generating life.

Our fashion and lifestyle trend forecasts emerge from the rich matrices of gender, culture, religion and aesthetics. Our research has taken us across the globe into cultures vastly different than our own; we’ve spent considerable time in the natural world, observing the seemingly effortless iterations of nature’s design; and we’ve lived and breathed revolutions from afar and discovered that no piece of this global puzzle occurs in isolation. Each and every part of the world must be taken into consideration as we map the course of the future. It is our great and humble task to help carry the world narrative a little further into time.