Welcome to the future.


We’re future freaks.

At What Next, we are practical visionaries. Our approach to trend forecasting is data-driven, interdisciplinary, and results-oriented.

We regularly measure the health of local and global economies. We develop cross-impact analyses to determine how seemingly tangential changes in slow food and green energy might inform the future of textile innovation and fashion design.

Using this forecasting model, we can help you identify and interpret how changes in cultural iconography and social sharing affect customer behavior, helping your company stay current.